
University researchers conducted a study of 543 participants (communication majors studying privacy, big data and surveillance issues) to measure the frequency and depth of online terms review and comprehension. The research was motivated by a desire to point out the fallacy of a privacy regulatory regime that relies exclusively on the notice-and-consent model.
The study authors used modified versions of LinkedIn's terms and policies. They asked the students to sign up to a fictitious social network, similar to LinkedIn, that the university, the students were told, had contracted with. The terms required the user to consent to over-the-top terms, including the disclosure of data to the NSA and to "third parties [building] data products designed to assess eligibility", which, the terms state, "could impact … employment, financial service (bank loans, insurance, etc.), university entrance, international travel, and the criminal justice system."